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Author: W. Tyler Allen

The Secret to Music Industry Success: Be Professional

Have you ever seen the 1980’s Swayze flick,  Roadhouse? In a nutshell, Patrick Swayze is hired as a lead bouncer and teaches other bouncers how to properly run a particularly rowdy bar.  And while the bouncers just want to break a few jaws when patrons get out of line, Swayze comes in with a new philosophy: “We’re going to be nice”. This “radical idea” of being nice blows the minds of the small-town, blood thirsty bouncers — but at the end, it worked out. If someone mouths off to them? We’re going to be nice. When someone walks through the...

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Labels & Managers: Are You Helping or Hurting Your Artist’s Growth?

Labels and Managers: What are you offering your artists? Let’s think about it. Distribution is incredibly DIY and accessible. Ten or twenty years ago you had to go through a lot of red tape to get your work in stores and online. These days it’s as simple as a CDBaby or TuneCore account. Or, even easier– a SoundCloud page and a good social media strategy. Recording and mastering is more affordable than ever. In the early days, you had to know someone to get into a studio. But today, it seems like everyone knows someone with a studio. Plenty of towns...

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Four Mantras Every Musician Should Follow.

In keeping up with my Zen and simplicity theme (yeah, I’m still making amends with that buzz-term), let’s talk about mantras. Mantras can take on a wide variety of roles in your personal and spiritual development — and they’ve also taken up space in the business world, too. Whether it’s the cheesy Michael Scott-esque motivational posters hanging in your office, a book of wise proverbs, or a self-help book — there’s nothing wrong with a self-affirming phrase or some solid advice to follow. Over my years of working with artists, labels and management teams, I’ve picked up a few mantras...

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Zen & The Art of Marketing Music

A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much. However, when trying to describe the power and authenticity found in an artist’s clean, effective and to-the-point digital presence, I can’t seem to escape the word “Zen”. And sure, this word has become less about “Zen”, an ancient off-shoot of Buddhist philosophy, and instead has become the go-to marketing term for spas and yoga studios across the...

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