blog_y2p3o0, Author at The Knowledge Base.

Music Industry, It’s Time to Level Up: 5 Marketing Tactics to STOP Doing.

Music Industry … It’s time to level up. 1 March, 2018 Art Tech The Planet I find that although the music industry is constantly changing – we seem to still be rattling off the same tired and basic marketing advice to artists. Recently, I was tagged in Twitter conversation on the ethics of pay-to-play events. This thread later evolved into a discussion on pay-for-post blog placements, in which I was again summoned by the Twitter-sphere to weigh in on. And while I was honored that my opinion was sought after – I… I just didn’t want to talk about...

How Buddha’s Journey Mirrors Your Business Journey.

Like many articles that tread the waters of spirituality and business, I have to include a general disclaimer. For this particular article, I’ll say this: Buddha sought out to teach folks a way towards genuine happiness and fulfillment. This goes beyond the mundane “doing a good job at work” that I’ll be addressing here. Despite this, I choose to intertwine fun spiritual stories with business concepts anyway for a few reasons. First – sure, realizing oneness with the universe is a beautiful thing, and any form of enlightenment experience is incredible and life-altering. But rent is still due at the...

Read This First – Before You Quit Your Day Job.

Life is weird, the economy sucks, and more young people are flocking towards freelance positions. Whether they genuinely believe in their craft, or they are just pulled in through the allure of being their own boss. Over the last few weeks, a lot of people have asked me some form of the following question: When is it the best time to quit my job and start my [freelance, music, art] career full-time? Each time, I typically respond to their question with another question: Why? Here are the answers I get and key takeaways from each one. Note: For simplicity,...

Business + The Buddha: Eat Your Rice, Wash Your Bowl

In the early fifth century, a red-bearded Barbarian named Bodhidharma came to China to teach monks an intense practice that would later be referred to as Zen. This new “way” wasn’t for the faint of heart. In Zen stories, you’ll find men cutting off their arms to prove their dedication or a particularly famous story where Bodhidharma himself slashes off his eyelids so he could meditate longer. While these stories are often mythical, Zen was never supposed to mean relaxed or chill. Actually, Zen means to cut through the bullshit, Zen and all of Buddhism is about identifying...

5 Tips to Prepare for SXSW

SXSW is one of those events that has become synonymous with the music industry. The festival and conference is one of the best known events in the US that centers around technology and music. But did you catch that? Festival and conference? It’s even in their name. While SXSW is known internationally- many creatives still approach SXSW as just a festival, and pass up the networking opportunities and more that exist on the conference end. Here’s a truth – it’s not bashing anyone – but it’s just an observation: Many artists hand out CDs on the corner, or post on social...